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What is a Trademark?

Have you ever thought about how businesses are differentiated from each other? Do you have a unique name, logo, or phrase that you use in your business? According to the U.S. Patent and Trademark Office (USPTO), a trademark is “a word, phrase, symbol, or design that identifies your goods and services” and distinguishes your brand from competitors. A trademark gives you the exclusive right to use your mark and helps prevent competitors from using a mark that’s the same as or very similar to yours.

For example, when you think of Apple, a picture of the apple logo may pop into your head. When you think of Mcdonald’s you may think of the giant, golden M that can be found in every McDonald’s location. These symbols are unique and represent who the company is and what they stand for. When a company decides to create a trademark for a phrase, logo or symbol, they maintain the legal right to use that trademark for the life of the product or service. This means that any use of their intellectual property by another company can result in lawsuits which happens regularly amongst businesses.

So, how can you apply for a trademark? Trademarks are applied for through the USPTO (United States Patent and Trademark Office). The Trademark process can be long and confusing for those unfamiliar with the process. That’s why using Resource Me’s legal team for your trademark services is the way to go. We can affordably file your trademark for you making the process easy and simple. If you would like to find out more visit our website Our team is readily available to assist you and we would be happy to help you trademark your business name, slogan, or logo.


Are you ready to protect your business with a Trademark? Resource Me makes it simple to start the trademark process quickly and easily. Just answer a few questions we'll do the rest by filing your documents directly with the United States Patent & Trademark Office.

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